Coolest Brands heads across the pond to TMRE.

Want to know why one brand is cooler than another? Ask a kid. 

The Beano Brain team will be heading to Orlando for the TMRE conference, October 8th 3.15pm ET where we will dive into Coolest Brands 2024. We are also a proud Bronze sponsor for the event. 

In our 2024 list it is abundantly clear how brands rooted in storytelling are loved by kids and teens. Netflix and YouTube compete for top place which sets the bar super-high for any brands hoping to challenge these storytelling behemoths. It also illustrates just how high Gen Alpha’s expectations are when it comes to depth and breadth of content. 

In our TMRE Spark session we will share the key attributes of what makes a brand cool to kids and utilise our motivations framework to reveal the key differences between a fad trend and a genuinely cool brand.

After our session, we will be in the Expo Hall on one of the conversation stations, so if you’d like to set up a meeting with one of the Beano Brain team, or connect whilst we are in town, please get in touch by emailing hello@beanobrain.com, we’d love to chat to you.

Not going to make it? You can sign up for our Webinar overview of the Coolest Brands report here.