INSIGHTS LIBRARY

Written by Helenor Gilmour, Director of Insight – Beano Brain.

It’s never been harder to be a boy.

As conversations about the manosphere, toxic influencers, and gender narratives heat up, it’s easy t...

By Adam Wilson, Insight Director at Beano Brain. In a world where even pocket money has gone digital...

In the US, gyms are becoming Gen Alpha’s new third space: not as the traditional fitness hubs they w...

Gen Alpha are the first generation born entirely into the digital era. Born in the same year as the ...

Kids access to digital devices is a truly hot topic. From Cyberbullying to devices’ addictive nature...

Sport remains one of the most powerful touchpoints in kids’ lives. Across the UK and US, Beano Brain...

Gen Alpha is learning through gameplay. Badges, streaks, levels - these aren’t just game terms anymo...

Whether it's Roblox, Minecraft, or other sandbox-style platforms, open-world games are still Gen Alp...

Gaming for Gen Alpha is a mainstream form of play. As revealed by our Gaming, News and Culture repor...

Social media is one of Gen Alpha’s news channels. And who is running it? Influencers.