Banning kids from social media sounds decisive. Bold. Protective. But in a world where digital is wo...
What KitKat and Jordan tell us about winning with kids in 2025 and beyond
Heading into 2026, a few brands are already standing out — not just for what they sell, but for how ...
The small signals that reveal big shifts in how children want to learn and belong
How kids’ real needs around comfort, control and digital wellbeing are reshaping platforms
What Fortnite x The Simpsons, KFC x Stranger Things and Disney x F1 tell us about the new rules of b...
What do Nike Jordan, Fortnite, and e.l.f. Cosmetics have in common?
Key Insight: Kids are talking about safety more than ever – and the brands putting it at the heart o...
Kids aren’t just “smaller adults” and they deserve our respect.Which means that researching them tak...
Last year, no drink had kids queueing round the block quite like Prime. Bottles flipped into collect...
Every year, our Top 100 Coolest Brands offers more than just a ranking – it’s a cultural temperature...
By Pete Maginn, Managing Director, Commercial Insight