YouTube has held the number one spot in our Coolest Brands Top 100 for the second year running. And it’s due in no small part to their amazing creator community. Here are some YouTube superstars loved by kids and teens:
- Ben Azelart – High-energy influencer mixing mischief, pranks and humour. Loved by kids for his extreme stunts
- Danny Aarons - FC 25 gameplayer and Twitch streamer posting tips, guides and gameplays and snippets of his life. Loves his mum and his influencer GF
- Anna McNulty – Self-taught contortionist and talented gymnast loved by young girls. In 2023, she was YouTube's top Canadian creator of the year
- Alaska Violet – Gamer Girl, Roblox: Bloxburg ninja, Fashionista with an iconic avatar and hidden identity
- Salish Matter – Following dad Jordan in the family business of relatable lifestyle and dance content
- Anazala Family – LA-based family of four sharing the ups and downs of family life with more than a few challenges thrown in
- Peachylexi – Gamer Girl, respected for her detailed Roblox: Bloxburg roleplay videos. Kids love her peachymerch store
- Loserfruit – Aussie Gamer Girl, Fortnite live streamer and key part of Team PWR. Totally cool persona owning collabs with Gymshark & e.l.f. Cosmetics
- Ryan Trahan – Altruistic vlogger and role model best known for his ground-breaking Penny Series. Has raised $11million plus for St Jude's Children’s Research Hospital
- Sam and Colby – Ghost hunting thrill seekers, serving up a regular mix of haunted and scary exploration videos – gotta love a jump scare!
If you want to know what kids are kids are using, loving, talking about, and engaging with, get the Top 100 Coolest Brands 2025 mini report here.
From pre-schoolers to teens, and the families that raise them, we work with kids every single day, across every channel, in multiple markets, helping brands stay connected through real insight, straight from the kids. To see how we can help, get in touch with our team. We’d love to hear from you!