Skincare brands enter the top 100 US Coolest Brands for Gen Alpha

By Helenor Gilmour, Director of Strategy – Beano Brain. 

Want to know why one brand is cooler than another?   

Ask a kid.   

In our 2024 Coolest Brands list, it is abundantly clear how brands rooted in storytelling are loved by kids and teens.  YouTube has retained it’s number one position, with Netflix coming second, which sets the bar super-high for any brands hoping to challenge these storytelling behemoths.  It also illustrates just how high Gen Alpha’s expectations are when it comes to depth and breadth of content. 

Food and drink brands feature heavily in the top 25, unsurprisingly given the size of marketing budgets historically, but they are also closely associated with treats and fun family time.  They are valued by kids for the products themselves, but how they differ from other products AND how they make them feel.  Kids understand the added brand values and personalities of the best ranked brands. 

The trend of “pre-juvenation” is supported heavily by the introduction of Skincare products in the top 100 list, Gen Alpha are practicing self-care and will champion brands who support that. 

Finally, brands that upped the funny this year have acquired cool points with kids.  Friendly brands and brands that know how to make kids laugh do well in our rankings. Humour is playground currency for kids and welcomes them into the brand’s world.  

Create the LOLs and you capture coolness! 

For more information and to receive the latest insights, download the Beano Brain Coolest Brands 2024 mini-report below, or contact the team directly.