Want to know why one brand is cooler than another? Ask a kid.
The Beano Brain team will be heading to Orlando October 8-10 for the TMRE conference, where we will dive into Coolest Brands 2024.
In our 2024 list it is abundantly clear how brands rooted in storytelling are loved by kids and teens. Netflix and YouTube compete for top place which sets the bar super-high for any brands hoping to challenge these storytelling behemoths. It also illustrates just how high Gen Alpha’s expectations are when it comes to depth and breadth of content.
In our TMRE session we will share the key attributes of what makes a brand cool to kids and utilise our motivations framework to reveal the key differences between a fad trend and a genuinely cool brand.
If you’d like to set up a meeting with one of the Beano Brain team whilst we’re in town please get in touch, we’d love to chat to you.
Not going to make it? You can sign up for our Webinar overview of the Coolest Brands report here.