Gen Alpha isn’t meeting AI for the first time – they’re growing up inside it.

Once upon a time, watching TV meant sitting down, picking a channel, and committing to whatever was ...

If summer is about freedom, winter is about compression.

Trends aren’t one-size-fits-all - especially not for kids and teens. While adults chase FOMO, kids o...

By Audrey Birner, US Insight Director Almost a year ago, Netflix’s K-Pop Demon Hunters had US playgr...

For Gen Alpha, YouTube isn’t just a video platform - it’s where stories now live. While adults often...

2025 was the year kids pressed pause on screens and dived headfirst into tangible, hands-on play.

Banning kids from social media sounds decisive. Bold. Protective. But in a world where digital is wo...

What KitKat and Jordan tell us about winning with kids in 2025 and beyond

Heading into 2026, a few brands are already standing out — not just for what they sell, but for how ...

The small signals that reveal big shifts in how children want to learn and belong

How kids’ real needs around comfort, control and digital wellbeing are reshaping platforms