Is Banning Smart Phones the Answer?I complained to Ofcom. Years ago, we were in the middle of the school-drop off. With the local radio...
A 10-Year-old and TechnologyOur Trendspotter panels keep give us a continuous feed of insight through 365 days a year. We though...
Upcoming Gaming Releases to Watch Out ForGiovannia Edwards-Campbell, Quantitative Insight Executive, Beano Brain
Coolest Brands heads across the pond to TMRE.Want to know why one brand is cooler than another? Ask a kid.
Skincare brands enter the top 100 US Coolest Brands for Gen AlphaBy Helenor Gilmour, Director of Strategy – Beano Brain.
Squishmallows and Crocs climb the top 100 UK Coolest Brands for kidsBy Helenor Gilmour, Director of Strategy – Beano Brain.
Mindlessness – Redefining PlayIn the Summer of 2022 I wrote the following: Growing up in a challenged part of inner-city Glasgow, ...
The Summer AestheticIn a year dominated by various “aesthetic trends” (step forward Pink Pilates Girl, or continue to ho...
What it's like being a Beano Brain TrendspotterAt Beano Brain our Trendspotters are fundamental to everything we do. Longitudinal, ethnographic pan...
The future of entertainment: how Gen A is reshaping the landscapeGeneration Alpha, the cohort of children and teens born since 2010, is a generation that is remarkab...