With only four years to go until the first of Gen Alpha enter the workforce, what will be their care...

By Helenor Gilmour, Director of Insight We’ve spent the last year trying to answer just that. Gather...

Today we’re very excited to reveal our latest Beano Brain report. Over the last year we’ve gathered ...

Just as we thought cinemas might be closing their doors for good, Spider-Man: No Way Home hit our po...

Which brands have really captured kids and teens’ imagination? And which brands could they not live ...

Trying to authentically talk like kids and teens has always been a challenge for brands and content ...

In our ongoing conversations with our Trendspotters in the UK and now in the US, thanks to the launc...

By Helenor Gilmour, Director of Insight, Beano Brain Here at Beano Brain we speak to kids every week...

By Helenor Gilmour, Director of Insight, Beano Brain Every January I, like millions of others, make ...

Coolest Brands is back for 2023 and this year Netflix has beaten YouTube to the No1 spot in the UK, ...

by Helenor Gilmour, Director of Insight and Strategy. One of the surprising themes which has emerged...

2021 for many kids is ending as it started. New variants of Covid 19 causing disruption and leaving ...