Across media and social it’s hard to miss adults debating who has the best Christmas ad this year. F...

The spooky season is upon us, with ghosts, ghouls, and pumpkins galore. Halloween has always seemed ...

Gaming might not be traditionally synonymous with the likes of Halloween, Thanksgiving, Hanukkah, Di...

It's been hard to miss the online chatter around a summer holidays parenting meme doing the rounds. ...

Heroes come in all shapes and sizes but our ongoing research into Gen Alpha and their emerging behav...

Teens shed light on the latest school toilet protests Over the past year we’ve seen teen activism co...

We're very exited to share with you today our latest study into Generation Alpha - Raising Gen Alpha...

By Giovannia Edwards-Campbell, Beano Brain Growing up with only brothers, gaming became second natur...

"Roblox is my problem - when I was 8, I spent $400 on dad's card, just on Roblox. Not Madden 23 or F...

Despite the gaming industry predicted to have an estimated worth of $300bn by 2025, teens are in no ...

We know from our weekly chats with our US and UK Trendspotters that Summer is now a distant memory a...

One year on from our global celebrations review we posed the question to Gen Alpha once more: how gl...