Learning tech is having a throwback moment, and we think kids are absolutely here for it.

Gen Alpha is the most digitally fluent generation we’ve ever seen.

Kids don’t have to be introduced to AI, they’re growing up with it.

Gen Alpha isn’t meeting AI for the first time – they’re growing up inside it.

Once upon a time, watching TV meant sitting down, picking a channel, and committing to whatever was ...

If summer is about freedom, winter is about compression.

Trends aren’t one-size-fits-all - especially not for kids and teens. While adults chase FOMO, kids o...

By Audrey Birner, US Insight Director Almost a year ago, Netflix’s K-Pop Demon Hunters had US playgr...

For Gen Alpha, YouTube isn’t just a video platform - it’s where stories now live. While adults often...

2025 was the year kids pressed pause on screens and dived headfirst into tangible, hands-on play.

Banning kids from social media sounds decisive. Bold. Protective. But in a world where digital is wo...

What KitKat and Jordan tell us about winning with kids in 2025 and beyond