One year on from our global celebrations review we posed the question to Gen Alpha once more: how gl...

‘Tis the season when ghosts, ghouls and witches of all shapes and sizes appear in our neighbourhoods...

By Helenor Gilmour, Director of Insight, Beano Brain Around ten years ago, pre-Covid and just as we ...

With the vote for the new UK Prime Minister in full swing and the never-ending Republican vs. Democr...

Quick, easy-to-use, universally understood - what’s not to like about the growing alphabet of signs ...

One of the most difficult parts of the last two years for kids and teens was the lack of certainty, ...

With inflation reaching a 40-year high and predicted to continue rising into the Autumn months, the ...

The latest NHS mental health prevalence data suggests that one in six (17.4%) young people aged 6 to...

By Ellie Green, Beano Brain The last couple of years have been a peculiar time in the world of child...

Last year we reported on Gen Alpha’s growing altruistic behaviour in our whitepaper The New Rebellio...

By Kathryn Flatley, Beano Brain As we enter the pandemic-free, summer months of warmer days and long...

It’s well documented that Generation Alpha is the most creative generation we’ve ever seen. Thanks t...