The power of play: building resilienceBy Kathryn Flatley, Beano Brain As we enter the pandemic-free, summer months of warmer days and long...
Creativity in a post Covid catch-up worldIt’s well documented that Generation Alpha is the most creative generation we’ve ever seen. Thanks t...
Discord: Redefining social media for Gen AlphaEven though it launched in 2015, Discord has recently grown exponentially to an estimated 150 millio...
Gen Alpha in the workforceWith only four years to go until the first of Gen Alpha enter the workforce, what will be their care...
What makes a brand cool for kids and teens?By Helenor Gilmour, Director of Insight We’ve spent the last year trying to answer just that. Gather...
We reveal the Top 50 Coolest Brands for Kids & TeensToday we’re very excited to reveal our latest Beano Brain report. Over the last year we’ve gathered ...
Why Spider-Man has been a runaway success for kids & teensJust as we thought cinemas might be closing their doors for good, Spider-Man: No Way Home hit our po...
The next Beano Brain report is comingWhich brands have really captured kids and teens’ imagination? And which brands could they not live ...
Say what? The lexicon of kids & teensTrying to authentically talk like kids and teens has always been a challenge for brands and content ...
The global celebrations calendar according to kids & teensIn our ongoing conversations with our Trendspotters in the UK and now in the US, thanks to the launc...
Global Gen AlphaBy Helenor Gilmour, Director of Insight, Beano Brain Here at Beano Brain we speak to kids every week...
Why September is the most important month if you're a kidBy Helenor Gilmour, Director of Insight, Beano Brain Every January I, like millions of others, make ...