Gen Alpha are the first generation born entirely into the digital era. Born in the same year as the ...

Sport remains one of the most powerful touchpoints in kids’ lives. Across the UK and US, Beano Brain...

Gen Alpha is learning through gameplay. Badges, streaks, levels - these aren’t just game terms anymo...

Whether it's Roblox, Minecraft, or other sandbox-style platforms, open-world games are still Gen Alp...

Gaming for Gen Alpha is a mainstream form of play. As revealed by our Gaming, News and Culture repor...

Social media is one of Gen Alpha’s news channels. And who is running it? Influencers.

Gen Alpha’s media landscape is completely different from previous generations. If your brand wants t...

Fake news, real news, old news… In an age of AI-generated headlines and viral misinformation, Gen Al...

Finding out the truth in the world of fake news and deepfakes can be like finding a needle in a hays...

Gaming is the world where anyone can get involved and have fun, and Gen Alpha are fully embracing it...

The role that gaming plays in Gen Alpha’s life is far beyond just time away from the world. A hobby ...

From Elf on the Shelf to Christmas movies, traditions are a key part of the holidays. In fact, tradi...