Kids are exposed to more food content than ever before- from social media trends to school initiativ...

In an age of smart tech, AI recipes, and meal-prep hacks, it might be easy to assume feeding the fam...

At a time when families are doing more with less, food is one of the few constants that still brings...

Written by Helenor Gilmour, Director of Insight – Beano Brain.

It’s never been harder to be a boy.

As conversations about the manosphere, toxic influencers, and gender narratives heat up, it’s easy t...

By Adam Wilson, Insight Director at Beano Brain. In a world where even pocket money has gone digital...

Sport remains one of the most powerful touchpoints in kids’ lives. Across the UK and US, Beano Brain...

Gen Alpha is learning through gameplay. Badges, streaks, levels - these aren’t just game terms anymo...

Whether it's Roblox, Minecraft, or other sandbox-style platforms, open-world games are still Gen Alp...

Gaming for Gen Alpha is a mainstream form of play. As revealed by our Gaming, News and Culture repor...

Social media is one of Gen Alpha’s news channels. And who is running it? Influencers.