Written by Helenor Gilmour, Director of Insight – Beano Brain.

It’s never been harder to be a boy.

As conversations about the manosphere, toxic influencers, and gender narratives heat up, it’s easy t...

By Adam Wilson, Insight Director at Beano Brain. In a world where even pocket money has gone digital...

Sport remains one of the most powerful touchpoints in kids’ lives. Across the UK and US, Beano Brain...

Gen Alpha is learning through gameplay. Badges, streaks, levels - these aren’t just game terms anymo...

Whether it's Roblox, Minecraft, or other sandbox-style platforms, open-world games are still Gen Alp...

Gaming for Gen Alpha is a mainstream form of play. As revealed by our Gaming, News and Culture repor...

Social media is one of Gen Alpha’s news channels. And who is running it? Influencers.

Gen Alpha’s media landscape is completely different from previous generations. If your brand wants t...

Fake news, real news, old news… In an age of AI-generated headlines and viral misinformation, Gen Al...

Finding out the truth in the world of fake news and deepfakes can be like finding a needle in a hays...