In a year dominated by various “aesthetic trends” (step forward Pink Pilates Girl, or continue to ho...

At Beano Brain our Trendspotters are fundamental to everything we do. Longitudinal, ethnographic pan...

Generation Alpha, the cohort of children and teens born since 2010, is a generation that is remarkab...

By Helenor Gilmour, Director of Insight, Beano Brain

Gen Alpha are hit with many social debates regarding gender and how industries are targeting them ef...

By Ellie Green, Director of Qualitative Insight, Beano Brain In about a month’s time, I’m going to b...

At this point, it’s difficult to find a consensus on AI. Like all new technology, it fosters the sam...

In the world of education, there's a nuanced relationship unfolding between parents, schools, and te...

Even the couch potatoes amongst us can agree that sports participation is good for body and soul. An...

It’s safe to say 2024 is going to be the summer of sport with an Olympic year featuring alongside th...

The days of parents enduring stinky, noisy soft-play, or playing dolls house with the kids all after...

In 2024 I think (and sincerely hope!) that we will see continued momentum of girls engaging & wi...