What's topping Christmas Lists for 2024?It’s that time of year when parents are especially tuned into kids’ likes and dislikes. Maybe they’v...
Kids View: On ElectionsIn the upcoming US presidential election, the question of who will be the next President of the Unit...
US Elections: Better The Devil You KnowIt seems the US Presidential election has been on a knife edge for weeks now. With November 6th loom...
Is Banning Smart Phones the Answer?I complained to Ofcom. Years ago, we were in the middle of the school-drop off. With the local radio...
A 10-Year-old and TechnologyOur Trendspotter panels keep give us a continuous feed of insight through 365 days a year. We though...
Upcoming Gaming Releases to Watch Out ForGiovannia Edwards-Campbell, Quantitative Insight Executive, Beano Brain
Coolest Brands heads across the pond to TMRE.Want to know why one brand is cooler than another? Ask a kid.
Skincare brands enter the top 100 US Coolest Brands for Gen AlphaBy Helenor Gilmour, Director of Strategy – Beano Brain.
Squishmallows and Crocs climb the top 100 UK Coolest Brands for kidsBy Helenor Gilmour, Director of Strategy – Beano Brain.
Mindlessness – Redefining PlayIn the Summer of 2022 I wrote the following: Growing up in a challenged part of inner-city Glasgow, ...
The Summer AestheticIn a year dominated by various “aesthetic trends” (step forward Pink Pilates Girl, or continue to ho...