Pete Maginn, Managing Director, Beano Brain.

Want to know why one brand is cooler than another? Ask a kid.

By Helenor Gilmour, Director of Strategy – Beano Brain.

By Helenor Gilmour, Director of Strategy – Beano Brain.

In the Summer of 2022 I wrote the following: Growing up in a challenged part of inner-city Glasgow, ...

In a year dominated by various “aesthetic trends” (step forward Pink Pilates Girl, or continue to ho...

At Beano Brain our Trendspotters are fundamental to everything we do. Longitudinal, ethnographic pan...

Generation Alpha, the cohort of children and teens born since 2010, is a generation that is remarkab...

By Helenor Gilmour, Director of Insight, Beano Brain

Gen Alpha are hit with many social debates regarding gender and how industries are targeting them ef...

By Ellie Green, Director of Qualitative Insight, Beano Brain In about a month’s time, I’m going to b...

At this point, it’s difficult to find a consensus on AI. Like all new technology, it fosters the sam...