Beyond the pink and blueGen Alpha are hit with many social debates regarding gender and how industries are targeting them ef...
What about boys?By Ellie Green, Director of Qualitative Insight, Beano Brain In about a month’s time, I’m going to b...
The Impact of AI in LearningAt this point, it’s difficult to find a consensus on AI. Like all new technology, it fosters the sam...
Schools and EdTechIn the world of education, there's a nuanced relationship unfolding between parents, schools, and te...
Sports Participation – The Holy GrailEven the couch potatoes amongst us can agree that sports participation is good for body and soul. An...
Participation – Getting the Basics RightIt’s safe to say 2024 is going to be the summer of sport with an Olympic year featuring alongside th...
Parallel Me Time: The Rise of Friendship ParentingThe days of parents enduring stinky, noisy soft-play, or playing dolls house with the kids all after...
2024 Trends: The year of sporting role modelsIn 2024 I think (and sincerely hope!) that we will see continued momentum of girls engaging & wi...
2024 Trends: Kids adapt their financial outlookOne in three children are living in poverty in the UK, and some are experiencing the impact of this ...
2024 Trends: More rule-breaking for Gen AlphaThe rise of homeschooling has never been far from the news since the Covid-19 pandemic, with the wid...
2024 Trends: Fast fashion is challenged by Gen AlphaIt excites me to see tweens and teens becoming more socially aware and inquisitive about the values ...